Working together to ensure a greener future.

Naturally Good. Plant for the Planet

Our motivation

Respect For Nature.

Naturally Good products are made predominantly from natural, self-renewing raw materials that undergo an extremely careful selection process. For example many of our products are made from high-quality organic cotton. Other natural, renewable materials used in our products include natural rubber and kapok.

  • Made from natural raw materials
  • Carefully selected materials
  • Unbleached and tested for harmful substances
  • Prepared with love
  • Every purchase supports our goal of planting 10,000 trees

Our commitment

Help Naturally Good plant 10,000 trees!

But we don't just want to protect nature, we want to actively contribute to its growth! In Plant-for-the-Planet, we have found a partner who does just that. This children and youth initiative is committed to planting trees around the world – trees that extract CO2 from the atmosphere and therefore help mitigate the climate crisis. We at Naturally Good want to do our bit by planting a forest of 10,000 trees with Plant-for-the-Planet – and we need your help! As every Naturally Good product sold brings us one step closer to our common goal.

So let's get planting, and work together for a greener future!

Active around the world

A growing movement.

It all began with Felix Finkbeiner's school presentation on the climate crisis. He was nine years old at the time. In his presentation, Finkbeiner called on his classmates to take their future into their own hands by planting one million trees in every country of the world to counteract global warming. 

This was the moment that the Plant-for-the-Planet idea was born. Since the initiative's launch in 2007, it has achieved a great deal. 

The right path.

Today, over 100,000 children around the world are actively involved in the initiative. Their goal: one trillion new trees worldwide and a CO2-free future. So far, the initiative has planted over 15 billion trees and developed concrete plans to reduce CO2 emissions to zero over the long term. And while it has achieved a great deal so far, there is still a long way to go.

Trained ambassadors

Learning to shape the future.

The Plant-for-the-Planet Academies were established with a view to spreading the vision of climate justice around the world. Here, children exchange their knowledge and ideas on what the climate crisis means for their future and what concrete action they can take to counteract it. They contribute ideas for campaigns and initiatives, show others how to plant trees and explain how to generate enthusiasm for ideas. Today, more than 75,000 trained ambassadors across 71 countries are working to promote climate preservation.